🟢 Rooted in Estonia’s World-Leading Digital Nation • Serving Tech Teams Across Europe

Turning UX complexity into clarity.

Qualitative UX research and strategy for forward-thinking tech teams building digital products real humans actually use and pay for.

Book a 15-Min Diagnostic Call

Grounded in Behavioral Psychology • 100% Real Target Users • 3–4 Week Research Sprints

FOUNDER STATEMENT | GRETE EVERT

“If you’re building digital products or AI without testing them on real humans, your business won’t survive. AI is cool, but understanding the real users who bring in the money is even cooler.”

— Grete Evert, Founder & UX Research Lead

Analytics vs qualitative UX research

Why quantitative analytics isn’t enough.

Mixpanel / Google Analytics — WHAT

Shows WHAT users do.

Tracks clicks, drop-off rates, and raw user behavior data. Good for identifying symptoms, but it leaves room for guesswork about why users abandon conversion flows.

UXwize Qualitative Research — WHY

Shows WHY users do it.

Uncovers emotional drivers, blockers, and purchasing motives. Decisions are validated with 5–7 highly targeted real-world users, recorded evidence, and clear product recommendations.

THE TRUE ROI OF QUALITATIVE UX RESEARCH

Protect your dev budget before the next sprint begins.

Reduce SaaS Churn

Over 80% of SaaS drop-off comes from unclear workflows and onboarding frustration—not missing features.

Save Engineering Hours

Catch costly UX friction before it hits your dev backlog. Fixing a UX flaw during design costs 10× less than rewriting code after release.

Increase Retention & CSAT

Products tested on real humans deliver higher satisfaction, faster time-to-value, and longer customer lifetime value.

Core services & precision recruiting

Specialized UX research designed for speed and impact.

Product & Feature Validation

Test AI concepts, new features, and core value propositions with real target users before committing to expensive development cycles. Requires a Figma prototype or staging environment.

Product & Feature Validation

Test AI concepts, new features, and core value propositions with real target users before committing to expensive development cycles. Requires a Figma prototype or staging environment.

Usability Diagnostics

Identify friction points, navigation confusion, and design flaws where your digital product is leaking revenue. Uncovers what to fix and what to keep intact.

Usability Diagnostics

Identify friction points, navigation confusion, and design flaws where your digital product is leaking revenue. Uncovers what to fix and what to keep intact.

Precision Participant Recruiting

We never use generic survey panels. Participants are strictly recruited and filtered by exact job title, industry, decision-making power, and geography across Europe.

Precision Participant Recruiting

We never use generic survey panels. Participants are strictly recruited and filtered by exact job title, industry, decision-making power, and geography across Europe.

RESEARCH PROJECTS | FEATURED CASE STUDY

Real products. Real humans. Proven results.

PUBLIC TECH | INTERNATIONAL UX RESEARCH

Optimizing Global User Onboarding & Identity Trust Barriers

Qualitative UX research on Estonian e-Residency to uncover friction points, navigation drop-offs, and trust barriers across international digital entrepreneurs.

View research project

B2B Enterprise | Usability Testing

Balancing Power Users & Onboarding New Logistics Operators

High-complexity supply chain software needed to streamline onboarding without slowing down 10-year veteran power users.

View research project

B2B SaaS | AI Diagnostics

Uncovering Critical Workflow & Integration Failures in an Agency Tool

A marketing automation platform integrating AI endpoints was facing user churn during agency trials.

View research project

Why UXwize

Born in Estonia. Built for European tech leaders.

Behavioral Psychology First

We analyze human motivation and cognitive bias, not just UI clicks.

Precision Participant Filter

We find your actual buyers—from CFOs in Finland to agency leads in the Netherlands.

Zero Fluff Reports

Crisp video summaries and clear UX priority backlogs, never an unread 80-page PDF.

Structured 3–4 Week Sprints

Thorough setup, precision recruiting, live testing with a private “Green Room” for your team, and immediate actionable clarity.

Make your next move count

Ready to eliminate guesswork from your product strategy?

Stop burning engineering sprints on unvalidated ideas. Let’s talk about your product goals in a quick 15-minute diagnostic call.

Schedule a 15-Min Call

UXwize • Rooted in Estonia • Active in Spain & the Netherlands • Serving SaaS & Tech Teams Across Europe • grete@uxwize.eu • linkedin.com/in/greteevert • www.uxwize.eu