I’m Grete Evert, a fully remote UX designer focused on empathy, systematic thinking, and building things that actually make sense to people.
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“Very good communication, need-based service and flexible cooperation.”
Minni Aia-Utsal, Founder @ Midbrain
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I believe in clarity, rhythm, and conscious choices. I work with companies that want to move faster – but not blindly.
I’m curious about how people really think, decide, and fail – and applying cognitive psychology and behavioral science to find out why your users struggle. And where your system simply fails them.
I work as an embedded UX partner within your team, helping bring clarity to complex decisions and align design, product, and engineering.
This is a good fit for teams that value thoughtful progress over constant availability.
I help teams see which problems are truly worth solving and how users really experience the system today.
This isn’t about reports – it’s about clarity for decisions.
Real people, real problems, and no place to hide from first-hand feedback.
A thinking partnership for female founders in their first 0–2 years of business, navigating early decisions, boundaries, and uncertainty. Focused on clarity, confidence, and building something sustainable on your own terms.
Book a call
In an era where AI generates layouts in seconds, a designer’s value isn’t in "making things pretty" – it’s in knowing why something works.
I don’t believe in reinventing the wheel for the sake of a portfolio piece; I believe in efficiency & also my client's privacy.
I work with your existing design systems because consistency scales better than novelty. My job is to apply cognitive science to your framework, ensuring we solve the right problems without creating unnecessary design debt.
